Thinking Theologically – Is there something wrong?

Rob Bell (famous for the Nooma videos) is publishing a new book, Love Wins. This is the video publicising it:

One quote from the blurb issued by Harper Collins, the books publishers;

Fans flock to his Facebook page, his NOOMA videos have been viewed by millions, and his Sunday sermons are attended by 10,000 parishioners—with a downloadable podcast reaching 50,000 more. An electrifying, unconventional pastor whom Time magazine calls “a singular rock star in the church world,” Rob Bell is the most vibrant, central religious leader of the millennial generation. Now, in Love Wins: Heaven, Hell, and the Fate of Every Person Who Ever Lived, Bell addresses one of the most controversial issues of faith—the afterlife—arguing that a loving God would never sentence human souls to eternal suffering. With searing insight, Bell puts hell on trial, and his message is decidedly optimistic—eternal life doesn’t start when we die; it starts right now. And ultimately, Love Wins.

Is there anything wrong with that statement?